NP Communications – Publisher of Leading Nurse Practitioner Journals, Including Practice Management Pearson Report American Journal for Nurse Practitioners Nurse Practitioner World News Womenâ??s Health Care Journal

Past Issue: December 2011 Vol. 2, No. 4

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Consider Alternate Revenue Streams
By Melanie Balestra, NP, ESQ For nurse practitioners (NPs) looking to supplement their existing income, there are several traditional and nontraditional avenues to consider. For example, they might choose to leverage their experience and skills as an expert witness or add services to their current practice that do not require a… Read More
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Marketing—Your Other Full-Time Job (Part 2 of 2)
By Barbara C. Phillips, NP as told to Mary Carole McMann, MPH The first article in this two-part series discussed the essential role of marketing in a successful nurse practitioner (NP) practice and explained how to assess your current situation and identify your target patient population. Once you know where you are, you can begin putting some of the other pieces… Read More
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Establishing a Niche Practice after Katrina
By KC Arnold, ANP, BC-ADM as told to Mary Carole McMann, MPH KC Arnold would be the first person to tell you that starting your own niche practice in diabetes management following a natural disaster of epic proportions—Hurricane Katrina—is fraught with special challenges. However, this is just what KC managed to do. Read More
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A Note to Our Readers
Practice Management: A Business Guide for Nurse Practitioners is the only business journal written by and for nurse practitioners (NPs). This publication has become increasingly more essential with the changes in the healthcare system. NPs must be savvy in business in order to receive the financial returns… Read More

Other Features

COLUMNS: Let’s Talk Money with Wendy L. Wright
Unity is Just Good Business By Wendy L. Wright

Since it is customary for nurse practitioners (NPs) to encourage each other in the workplace,

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From the Editorial Co-Directors

Practice Management: A Business Guide for Nurse Practitioners is the only business journal written by and for nurse practitioners (NPs). This publication has become increasingly more essential with the changes in the healthcare system. NPs must be savvy in business in order to receive the financial returns they deserve so that they can continue to provide quality care. This publication aims to help readers learn more about the business aspects of health care. This issue includes Melanie Balestra’s suggestions for alternate revenue sources, valuable information on marketing your practice from Barbara C. Phillips, and K.C. Arnold’s description of starting a niche practice following Hurricane Katrina.

Members of the editorial advisory board of Practice Management include Gale Adcock, Susan Kendig, Eileen T. O’Grady, Wendy L. Wright, and Carolyn Zaumeyer. Although the composition of this board may change over time, it will always reflect outstanding leaders in the NP community. To learn more about our editorial advisory board, please visit A Note to Our Readers.